Interactive account activity

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Pioneer Electronics (USA)'s home and car electronics division, Long Beach, Calif., to Eagle River Interactive, Avon, Colo., for a Web site, set to open in November.

NetCount LLC, Los Angeles, to Fattal & Collins, Marina del Rey, first agency for the Web tracking service's account. NetCount will spend $500,000 through yearend on traditional and new media, and an estimated $1 million to $2 million in 1997.

Copyright August 1996 Crain Communications Inc.

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