CMP Publications' Interactive Age
will fold its print version effective Aug. 28. The magazine will become a supplement to CMP's CommunicationsWeek. Interactive Age's online component on the World Wide Web will be expanded to e-mail and the Microsoft Network.In a release issued Wednesday, Ken Cron, CMP President of Publishing, said, "The interactive market ... has not emerged as a stand-alone market. Interactivity has clearly become mainstream to the business interests of IT executives, and advertisers have recognized this. They're supporting the mainstream enterprise computing publications that reach the core buyers in this market, rather than standalone publications."Interactive Age
was launched with much fanfare last September as a magazine covering all aspects of the interactive industry. The magazine in recent months shifted its coverage to focus solely on Internet-related topics.Interactive Age
executives couldn't be reached for comment.
Copyright August 1995 Crain Communications Inc.