Interactive conference cancelled

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Interactive Marketing Communications abruptly cancelled its 8th Annual Conference on Interactive Marketing scheduled for next week, citing a change in direction for the company's conference schedule. A few hundred registrants and exhibitors expecting to attend the show in Los Angeles were informed that it was cancelled. Plans are to reschedule a larger show sometime next spring, said Rick Parkhill, organizer of the conference.

CIM was one of the first regularly scheduled events on the interactive marketing circuit, started by Andrew Batkin and his Interactive Marketing Inc. company. Japanese investor Softbank acquired a stake in IMI earlier this year and merged it with two other companies to form Softbank Interactive Marketing.

Now Softbank Expos, a conference arm of Softbank, will manage all but one of the conferences IMI had once produced. The newly renamed company, SIM, will focus all its attention on online media sales, Mr. Parkhill said.

Separately, a plan to produce a publication called Interactive Marketing has been shelved, Mr. Parkill said. SIM instead will put out a quarterly title with a circulation of 20,000 in the U.S. and 5,000 in Europe. Most of the circulation will go to Softbank clients or prospective clients.

Copyright October 1996 Crain Communications Inc.

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