Jan. 11-13: Cowles/Simba Online Conference: Money-Making Strategies for Reaching the Corporate Desktop, Hotel Del Coronado, Coronado, Calif. Speakers include Peter Job of Reuters Holdings Plc and Patrick J. Tierney of Thomson Business Information. Call (203) 358-4344.
Jan. 12-14: AdTech West, Westin Century Tower & Plaza, Los Angeles. Sponsors include Forbes, IBM Corp. and The New York Times Online. Speakers include Tim Smith, president-CEO, Red Sky Interactive; Halsey Minor, founder and CEO, CNET: The Computer Network; and Candice Carpenter, founder and CEO, iVillage. Call (800) 535-1812 or go to www.ad-tech.com.
Jan. 22-23: Kids & Interactive Media '98, The Lowes Santa Monica Beach Hotel, Santa Monica, Calif. Sponsored by Find/SVP, this two-day conference will address topics such as how to reach parents and educators through the Web, how to develop strategies to compete against licensed products and how to understand tools and criteria media buyers use on the Web. Call (800) 647-7600 or go to http://worldrg.com.
Feb. 2-4: Web Advertising '98, Marriott World Trade Center, New York, presented by Thunder Lizard; premier sponsor Advertising Age and corporate sponsors InterMedia and SRDS. Sessions on how to find the best sites for your ads; measure and analyze ad response; increase click-through response rates and build branding; use new approaches and go beyond banners; and generate traffic for free through search engines and links lists. For more information go to www.thunderlizard.com/
webad.html, or call Thunder Lizard (800) 221-3806.
Feb. 11-13: N:E:W: Networked Entertainment World Conference, Beverly Hilton, Beverly Hills, Calif., hosted by ZD Comdex & Forums and the American Film Institute. This event is aimed at interactive entertainment, computer and communications professionals and will discuss how the Internet will play a role as a mass consumer medium. Call (800) 652-2578 or go to www.newconference.com.