Yes, there are interactive ways to choose perfume. And jeans. And shoes. But underwear? J.C. Penney Co. is testing an interactive kiosk in its intimate apparel department, designed to help women select the right "shaping garment" to fit their needs, eliminating the need to discuss such obviously embarrassing matters with salespeople. Funny. We think the idea of standing in front of such a display even more embarrassing.
Go to Ad Age's Web site (https://www.adage.com/IMM/roadkill.html).