Interactive TV components a necessity for future reality programs, survey finds

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Reality TV shows along the lines of "Survivor" and "Temptation Island" increasingly will require interactive components, according to three out of four media insiders polled by the VBS Group for the IRTS Foundation. Of the 35 media industry executives polled by VBS, 60% of survey respondents said they had already participated in some form of beyond-the-TV screen relationship with reality programs and that 11% of the full sample said they had used an interactive TV service, such as Wink Communications' Wink software. In the aggregate, more than two-thirds of the respondents within the 18-to-34 demo breaks saw interactivity as a future requirement in reality programs, but all respondents in the 35-plus demo breaks (25% of the full sample) viewed interactivity as a need.

Copyright February 2001, Crain Communications Inc.

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