New interactive TV service in Brazil

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SAO PAULO--Universo Online, part of leading editorial group Abril, is linking up with new TV station Rede TV!, owned by entrepreneur Amilcare Dalleve Junior, to launch an interactive TV service.

The new service will add an Internet presence to Rede's existing interactive programming, devised by Mr. Dallevo. The programmingallows viewers to participate in productions by phoning in suggestions to the end of a drama program.

Under the deal, UOL will begin transmitting images generated by the journalism team of Rede TV! on a new service called TV UOL. UOL also wants to transmit shows and other programs in real time, recorded by Rede TV!

Interactive tools will also be used at the channel -- viewers will be able to communicate sending e-mails, and their messages will be seen on the TV screen during specific times of the day.

"We both have interactive characteristics, and that's what united us," says Caio Tulio Costa, general director at UOL.

Launched in 1996, UOL receives an average 1.3 million visits a day.

Copyright September 1999, Crain Communications Inc.

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