Interactive TV comes to the Super Bowl

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Some Super Bowl attendees will get a whole new perspective on the game with interactive screens attached to seats. Williams Network Applications unveils 600 ChoiceSeat units at Super Bowl XXXII in San Diego's Qualcomm Stadium where users touch the screen to change camera shots of the field, watch replays and pull-up relevant statistics and facts. The units will be installed in individual seats, club lounges, the media area and suites. ChoiceSeat developers are currently in discussions with potential sponsors and advertisers, as well as other team and stadium owners.

Copyright January 1998, Crain Communications Inc.

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