Interactive - Winners: Bed Bath & Beyond

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R/GA Digital Studios, New York

Senior Producer: Jim Bixier; Associate Producer: Jennifer Lazzaro; Technical Lead: Tom Freudenheim; Lead Programmer: Regina Yadgarov; Programmer: Jungwhan Kim; Art Director: Kris Kiger; Designer: Jean Kapp; Interaction Designer: Ben Oderwald

Copywriter: Bill Hogeland; Senior Quality Assurance: Justin Wasik; Production Artists: Carla Gurganus, Michael Baumgart, Johanna Langford, Davie Eng, Raymond Vasquez

Bed Bath & Beyond takes the Ad Age Best award for e-commerce sites. R/GA Digital Studios has rounded up all the right elements-ease of use, intuitive navigation, clean design and informative copy-to create the perfect online home for this brand. It's easy to find the products one is looking for either directly through the site's search or by browsing through product categories. The bridal registry area makes shopping for wedding gifts a breeze. Like most of their products, the site is tasteful and utilitarian without being overdone.

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