Interactive - Winners:

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Arnold Worldwide, Boston

Chief Creative Officer: Ron Lawner; Group Creative Director: Alan Pafenbach; Associate Creative Directors: Bill Whelan, Tim Brunelle; Copywriters: Tim Brunelle, Jane Roper, Paisley Shade, Sarah Awan; Art Directors: Robert Hodgin, Kate Jensen, Melanie Lloyd, Bill Whelan, Chris Bradley, Adele Ellis; Producers: Brendan Lynch, Chris Jennings, Lisa Rodrick, Jennifer Iwanick, Jennifer Bruns, Patty Dinatale, Tony Biel; Technical Director: Jonathan Groves

Taking top honors again is Volkswagen of America, which won last year. The umbrella site,, is this year's winner, combining all the style, spirit, fun and functionality we've come to expect from Arnold Worldwide and VW. The site places almost equal importance on culture as it does on cars, giving users recommendations not just on what to drive, but what to listen to as they do it. In keeping with the sensibility of the brand, the site lets users take the cars for a test drive-pulling out all the bells and whistles, but with a slightly minimalist style.

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