Interadnet launches campaign effectiveness measurement tool

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Interadnet, a Raleigh, N.C., online advertising services and technology provider, is introducing a reporting feature to its core ad serving technology that measures campaign effectiveness in terms of brand awareness. Called "Branding Value", the feature measures completions--action taken by the user, such as filling out a form, asking for a subscription or purchasing a product--up to 30 days after an initial impression, and will help advertisers learn more about the branding effects of their online advertising, and how they translate into long-term awareness.

Copyright January 2001, Crain Communications Inc.

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