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Pan-Europe: $200 millionTapsa/N W Ayer; Tiempo BBDO Volkswagen's SEAT cars Tiempo BBDO (incumbent); Casadevall Pedreno & PRG with Ayer Europe Summer

Pan-Europe: $120 millionLocal agencies Sony Young & Rubicam; BBDO; DDB Needham End of year

U.K.: $108.5 millionZenith Media; IDK Media British Telecommunications media buying Incumbents; Carat; Media com; Abbott Mead Vickers/BBDO Open

Pan-Europe: $77 millionOgilvy & Mather Direct Compaq Computer J. Walter Thompson Co.; BMP DDB Needham; TBWA-Holmes Knight Ritchie; Euro RSCG; Bates Dorland; Still Price Lintas Group Open

Pan-Europe: $45 millionOgilvy & Mather Advertising Microsoft Euro RSCG; Still Price Lin tas; Publicis Open

Australia: $45 millionLintas Unilever Australia media buying Incumbent; Ogilvy & Mather; J. Walter Thompson Co.; McCann-Erickson August

Spain: $38.5 millionMedia Planning Office of the Treasury media buying Undetermined Late July

Pan-Europe: $30 millionYoung & Rubicam United International Pictures Incumbent; Publicis; Ogilvy & Mather; BMP DDB Needham; Still Price Lintas Late July

Germany: $24 millionEuro RSCG Allianz-Versicherungen insurance Bates; BBDO Open

Germany: $20 millionTBWA Knorr soups and sauces Incumbent; BBDO; Saatchi & Saatchi; Wueschner, Rohwer, Albrect; Springer & Jacoby Open

Germany: $20 millionGrey B.A.T's HB cigarettes Incumbent; Baader, Lang, Be hnken; Knopf, Naegeli, Schnakenberg; Heye & Partner Open

Japan: $19.7 millionDentsu, Young & Rubi cam; Commons Volvo cars Incumbents; Tokyu; Dai-Ichi Kikaku Open

U.K.: $18.9 millionOgilvy & Mather Microsoft Bartle Bogle Hegarty; Lowe Howard Spink; Euro RSCG; BMP DDB Needham Worldwide Open

Germany: $18 millionSpringer & Jacoby Jade Cosmetic Incumbent; Scholz & Friends; Heye & Partner DDB Needham; Jung von Matt Open

Spain: $17 millionQuestion & Answer Galerias Preciados department stores Incumbent; Lintas Open

Germany: $16 millionSoiess, Ermich, Andere Volkswagen's Audi A4 cars Incumbent; DDB Needham þHeye & Partner; Jung von Matt; Ernst & Partner Late July

France: $13 millionCLM/BBDO Total oil BDDP; Lintas; Saatchi & Saatchi; FCA Open

Germany: $13 millionSpringer & Jacoby Apollinaris mineral water BBDO; FCB; Scholz & Friends; KM Wolff Open

U.K.: $12 millionNew account AT&T's Istel loyalty card Undetermined Open

Italy: $12 millionBates ENIT (Italian tourist board) Incumbent; more than 40 agencies Open

Australia: $8 millionGeorge Patterson Advertising Federal Liberal Party Fifteen agencies August

Germany: $7 millionSpringer & Jacoby Karlsberg beer Lintas; Publicis; Michael Conrad & Leo Burnett Open

Australia: $7 millionNew account Kia/Asia Motors Australia Eight unnamed agencies September

Hong Kong: $6.5 millionBozell Hong Kong Tourist Association Incumbent; Ogilvy & Mather; Bates; four others September

Spain: $6.4 millionDelvico/Bates Turespana Spanish tourism Incumbent; others undetermined Open

Australia: $6 millionRepublic Advertising; Tutcor Advertising; E. Charles þAnzarutt Kmart Incumbents; possibly others Open

U.K.: $6 millionSimons Palmer Denton Clemmow & Johnson Virgin Atlantic Airways Undetermined Open

U.K.: $6 millionQuadrant Advertising & Marketing Lada cars Incumbent; undetermined Open

Germany: $6 millionExtra Werbeagentur Nassauische Sparkasse savings bank Lesch & Frei; von Stuelpna gel & Fleischmann; Gaensler & Partner Open

France: $6 millionOpera Habitat Alice; Bordelais, Lemeunier, Leo Burnett; Ogilvy & Mather Open

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