Internet Ad Bureau to unveil plan for tracking ad spending

Published on .

The Internet Advertising Bureau, a new industry association, on Friday will unveil plans to track and report advertising revenue on all Internet-related ventures, including online services, Web sites, e-mail and offline networks. The IAB, formerly the Internet Advertising Council, holds its first general meeting on Friday.

The ad revenue report, produced by Coopers & Lybrand, will be released in the fall and periodically thereafter. IAB is asking sites with at least $10,000 per month in ad revenue to report revenue by month, revenue by category and revenue by advertiser. Only the aggregate figure will be made available to the public.

Most Popular
In this article: