Internet Appliance Network restructuring, shutting New York marketing operation

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Internet Appliance Network, New York, which marketed branded Internet appliances, is changing its business strategy. According to David Murrow, IAN director of corporate communications, "We are in the process of restructuring ourselves as a technology and integration/development company. As a result, the New York office will be closed as of Nov. 1." In New York, the company has its sales, marketing and ad teams. Virgin Entertainment was one of the company's first clients. In April, Virgin signed up to offer 10,000 free IAN devices to consumers in return for permission to track their movements on the Internet.

Copyright October 2000, Crain Communications Inc.

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