Internet influencing brands

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The Web is influencing people's feelings about brands, according to ``Online Branding, The Internet's Impact on Branding,'' a study from Cyber Dialogue. The study found 36% of Internet users say that their opinions of one or more product brands has changed as a result of using the Internet. The study also found that ``brand impressionable'' users are more likely to shop online and offline. The study also reported the Internet can increase store traffic, direct mail purchases and TV shopping.

Copyright December 1998, Crain Communications Inc.

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