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To help minority students pursue careers in advertising and marketing, industry organizations offer internships and other programs.

Many are available through local advertising federations, such as the Advertising Club of Greater Boston (see story on Page S-2). Others are sponsored by national industry organizations, such as the AAF Foundation, an affiliate of the American Advertising Federation, which sponsors the new "25 Most Promising Minority Advertising Students" program (see story on Page S-16).

Here is a sample of some of the other available programs and resources.

The Cardiss Collins Scholarship, a four-year scholarship to the University of Illinois, is presented every four years to an outstanding minority advertising student. A resource guide on diversity issues, "Bringing Cultural Diversity to the Advertising Industry," is also available. Contact: Heide Gardner (202-898-0089).

American Association of Advertising Agencies. A 10-week summer program is available for minority students who have completed at least their junior year of college as of June. Qualified students are placed in various ad agency departments, such as account management, copywriting, art, 1996, 60 students were placed in 35 agencies nationwide. Contact: Rhonda Jackman (212-850-0732).

Though not designed specifically for minorities, students of all backgrounds interested in advertising, marketing and communications are taken year-round to assist with writing, proofreading, updating mailing lists, research, production and special projects in the ANA communications department. Program offers exposure to leading advertisers and marketers. Contact: Beth Kane (212-455-8033) or Robin Webster (212-455-8020).

Magazine Publishers of America. MPA offers a one-week program for multicultural professionals already in magazine publishing, or recent college graduates or graduate students pursuing a career in publishing. The workshop's 30 participants are placed in three case-study teams, each of which plan and execute a magazine launch. A series of lectures and discussions

describe all elements of publishing. Contact: Vaughn Benjamin (212-872-3776).

Newspaper Association of America. NAA's Minority Fellowship Program has awarded more than 400 fellowships in newspaper management since 1981. Recipients attend newspaper-related seminars in areas such as advertising and marketing strategies, online media management and management development, in addition to

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