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That's what we told five of our favorite art directors. 'This' is a half-century-old quote, below, from the writer and journalist E.B. White. White, as he was wont to do, neatly articulated the pros and cons of something rich with promise but rife with caveats and contradictions: advertising. n This issue is dedicated to art direction and design; and rather than pontificate on the state of those fields, we've turned the next five pages over to those who trudge through them daily.

"Advertisers are the interpreters of our dreams -- Joseph interpreting for the Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: Fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright

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