Lowe, Draft and Zipatoni to Be Brought Closer Together

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NEW YORK ( -- Interpublic Group of Cos. Chairman-CEO John Dooner today said that the advertising agency holding company will in the next few weeks present details of the "closer alignment" of several of its units.

Currently independent
Speaking to investors, research analysts and media-industry executives at the CreditSuisseFirstBoston conference, Mr. Dooner identified three units affected by the move: advertising agency Lowe Worldwide, direct marketer DraftWorldwide and interactive shop Zipatoni. The three agencies currently operate independently but are grouped within Interpublic's Partnership silo.

Interpublic management has in recent months acknowledged that some of the agencies operating within the Partnership may soon work together more closely, but executives have not elaborated on how such a restructuring might work or whether companies in addition to Lowe, DraftWorldwide and Zipatoni will be involved.

Delivering multiple disciplines
Pressed for further details on the changes, Mr. Dooner said no final decisions have been made. As to why Interpublic is contemplating bringing Lowe, Draft and Zipatoni closer together, Mr. Dooner said that, increasingly, clients want to know that an agency can deliver marketing programs in multiple disciplines.

Interpublic positions the Partnership as one of its three agency systems; the other two agency groups are McCann-Erickson WorldGroup and FCB Group.  

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