Interpublic, MacManus rumored in merger talks

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The ad industry was abuzz the week of March 22 over a possible pairing of Interpublic Group of Cos. and MacManus Group. That would be the first such merger since Procter & Gamble Co. loosened its policy on account conflicts at its agencies. While both sides denied serious talks, one Interpublic board member said the company is eyeing various acquisition targets, including MacManus. Interpublic's New York-based Ammirati Puris Lintas and Gotham handle Unilever work, while MacManus' D'Arcy Masius Benton & Bowles, New York, does work for P&G.

Copyright March 1999, Crain Communications Inc.

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