Interstate Bakeries Corp. breaks two additional executions for Home Pride Wheat Bread in spot TV Sept. 22. The spots, by Campbell Mithun Esty, Minneapolis, will air in markets throughout the country. In ``Manicure,'' a teen-ager files her nails with a slice of a typical whole-wheat bread and in another, ``Soft Shoe'' a girl dances to the tune of two pieces of wheat bread rubbed together. Both end with the tagline ``The taste that brings health bread home.'' The two will rotate with the first execution of the campaign, ``Boat Sander.''
Copyright September 1997, Crain Communications Inc.