Intuit begins brand ads

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Intuit, Menlo Park, Calif., this week is launching its first TV branding campaign, joining the flock of tech companies investing in brands. The personal-finance software maker will run a 30-second spot nationally on cable, network and spot TV. Johnson, Cogert & Strauss, San Francisco, created the campaign on a project basis; Corinthian Media, New York, handles media.

Copyright November 1996, Crain Communications Inc.

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