Iomega opens $35 mil review

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Iomega Corp., marketer of personal storage solutions, is seeking an agency to handle its estimated $35 million U.S. account. Incumbent DSW Partners, Salt Lake City, is participating; additional agencies could not be determined. The client is said to prefer a West Coast-based agency. The process is being managed by Select Resources International, West Hollywood, Calif.

Copyright March 2000, Crain Communications Inc.

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