Iomega picks Euro RSCG

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Iomega Corp. on Monday named Euro RSCG, Paris, as primary global agency for the computer storage products marketer's estimated $25 million account. Euro RSCG Dahlin Smith White, Salt Lake City, Iomega's U.S. agency since 1987, continues to handle North America. Euro RSCG Wnek Gosper, London, will handle European advertising, formerly at Ammirati Puris Lintas, London. Dentsu, Young & Rubicam, Singapore, remains agency for Southeast Asia.

Copyright October 1996 Crain Communications Inc.

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