IPG expands Octagon sports brand

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Interpublic Group of Cos.' 2-year-old sports and marketing holding group, Octagon, will be branding its name onto all 34 sports companies it owns or has partnerships with worldwide. Its U.S.-based sports marketing group, Advantage International, will be called Octagon Athlete Management. Other worldwide divisions will be Octagon CSI (TV production and distribution), Octagon Marketing (event management) and Octagon Motor Sports.

Copyright September 1999, Crain Communications Inc.

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