IPG makes deal to buy Diefenbach Elkins

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Interpublic Group of Cos. said it has reached an agreement to buy Diefenbach Elkins, a corporate-brand consultancy with $15 million in revenue. Chairman-CEO John Diefenbach will report to John Dooner, McCann-Erickson Worldwide chairman-CEO, and also serve as chairman of McCann-Erickson Brand Equity.

Copyright January 1997, Crain Communications Inc.

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