Ira Matathia joins Brand Futures

Published on .

Ira Matathia has joined Young & Rubicam's Brand Futures Group, New York, as CEO, from CEO of Department of the Future, a unit of TBWA International, Amsterdam. Mr. Matathia is co-author of Next: Predictions for the Future, published by HarperCollins. Also, Brand Futures said it will develop an e-commerce site that will allow the general public to purchase its reports.

Copyright December 1998, Crain Communications Inc.

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