ISA announces awards finalists

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Yahoo!, PC Flowers & Gifts and MarCole Enterprises are among the finalists for interactive marketing awards presented by the Interactive Services Association. The awards will be presented at a dinner at the ISA's annual meeting in July.

Finalists in the multimedia marketing category are MarCole, for the Interactive Shopping and Gift Registry System; and Interactive Communications, for the McGlynn's Patty-the-Cake kiosk. In the online marketing category, finalists are Interactive Marketing Inc., for the Yahoo! Yidenty Contest promotion and also for the ESPNet SportsZone NCAA basketball tournament challenge; and PC Flowers and Gifts, for the Internet Consumer Incentive Traffic Program.

Other awards will be presented for design and innovation in several categories.

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