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A captivating spot for Neviot mineral water, shot in a bold blue, shows athletes spiking volleyballs and lifting weights, then rejuvenating themselves with Neviot, appearing throughout in brilliant color.

Agency: Gitam/ BBDO, Tel Aviv

Director: Moshe Yom-Tov

Creative director: Chaim Shkedi

Art director: Igal Levy

Copywriter: Shoshi Cohen

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