Israeli tourism campaign in Paris fails history test

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JERUSALEM -- Israel's Tourism Ministry is red-faced over a poster campaign that was unveiled in Paris this week.The campaign, by Paris-shop Eurocom, had as its subject Napoleon, with the slogan: "Napoleon's been to Jerusalem - and you?" Israeli tourists visiting Paris quickly informed the ministry that their latest campaign was based on a historical error: Napoleon was never in Jerusalem. The $12,000 Paris Metro poster campaign depicts famous historicalfigures who have visited Israel.

Israel Tourism Ministry spokeswoman Orly Doron says: "Of all the ads they submitted to us for approval, that was the only one we didn't approve." The agency immediately replaced the offending poster with one of Richard Lionheart - who really was a Holy Land tourist - and will compensate the Tourism Ministry with an extra week of advertising, on top of the month that has been paid for.

Copyright October 1996, Crain Communications Inc.

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