ISyndicate, 24/7 Media form partnership

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ISyndicate, a Web content syndicator, and 24/7 Media, New York, a Web ad network, are introducing a new Web syndication model under which the two companies will pay Web sites throughout the year to carry content packages focused on topical events such as the Super Bowl or Valentine's Day, which will come with pre-sold advertising. ISyndicate will provide content and offer content packages to its network of more than 130,000 sites. 24/7 Media will leverage its online advertising networks including the 24/7 Network and Content Zone to distribute these packages.

Copyright November 1999, Crain Communications Inc.

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