New Italian telcom appoints Conquest Materia to launch

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MILAN--Wind Telecomunicazioni, a new Italian telephone network operator, has assigned WPP-owned Milan-based agency Conquest Materia to its launch ad campaign. Wind Telecomunicazioni will start operating on the Italian mobile telephone market from March, when it will be thrown into competition with Telecom Italia Mobile and Omnitel. The ad campaign is due to start in the second half of February. No details of the budget or media were disclosed.

Copyright February 1999, Crain Communications Inc.

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