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"If only he tried Orzoro." Nestle recommends "the benefits of a pure cereal product" to ease the discomfort of indigestion sufferers everywhere-and provides an unforgettable comic face as a striking mnemonic for the all-natural laxative.

Agency: Ata Tonic, Milan

Creative director: Alberto de Martini

Art director: Piero Addis

Copywriter: Laura Armati

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