ITurf, a network provider of Internet sites for Generation Y, selected Phase2Media, New York, as an online advertising partner for the iTurf Network. Under the terms of the agreement, Phase2Media will represent the iTurf Network to marketers and advertisers looking to target Generation Y. The iTurf Network features Web sites including gURL.com and OnTap.com. Each property will get its own advertising and marketing campaign, including the flagship iTurf.com site, which will be launched in January.
Copyright November 1999, Crain Communications Inc.