iVillage gets $12 million financing

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Interactive content developer iVillage on May 14 will announce it has received $12 million in new funding from backers in the financial, publishing, cable TV and online services industries. Backers are believed to include venture capitalist Kleiner Perkins Caufield & Byers and Tele-Communications Inc. iVillage will use the funds to launch two new content "channels" later this year.

iVillage's first site, Parent Soup, added three new sponsors: Fisher-Price, Microsoft Corp. and Hewlett Packard Co. All ad slots are sold out through July, said Robert Levitan, senior VP-market development, who estimated Parent Soup has brought in $750,000 in ad commitments since the start of the year.

iVillage this summer launches two new sites: About Work, devoted to careers, and Vices and Virtues, for health-related issues.

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