IWare breaks ads for "personal empowerment" desktop

Published on .

IWare today broke a radio and customer affinity marketing campaign, themed "It's all about me," with a sweepstakes to reward iWare users with prizes and incentives for using its Web customizable desktop applications and telling a friend about the software. The iWare radio campaign, created by Darien & Kilburg, San Francisco, is being launched initially in the Bay Area; ads focus on how iWare gives its users freedom to create their own Web experience.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: