iWon, Hollywood Squares, combine marketing, promotion efforts

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Destination portal iWon is joining forces with syndicated game show "Hollywood Squares'' for the iWon & "Hollywood Squares'' Celebrity Sweepstakes. Running from Oct. 2 through Jan. 28, the co-branded promotion will offer iWon users and "Squares'' viewers the chance to win prizes on a weekly and monthly basis. The sweepstakes will be supported via TV, radio and Internet promotions as well as a series of celebrity chat sessions on iWon, beginning Sept. 28.

Copyright September 2000, Crain Communications Inc.

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