J&J picks Compton for Pepsid account

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Johnson & Johnson/Merck selected Saatchi & Saatchi's Compton Partners unit as the agency for its new over-the-counter antacid that both relieves and prevents heartburn. Pepsid AC hits stores in June. Billings weren't disclosed, but overall marketing budget is estimated at $100 million.

Lenscrafters has awarded its $40 million media buying account to BBDO Worldwide, New York, from incumbent Media That Works. The optical retailer is a subsidiary of Italian-based Luxottica Group.

National and local spot TV revenues climbed 7% and 9%, respectively, in the first quarter 1995 over the same period a year ago, according to a Television Bureau of Advertising analysis of Competitive Media Reporting data. National spot rose to $1.444 billion; local increased to $1.477 billion. Automotive remained the largest national spot ad category and rose faster than any other top 10 category, up 23% to $564.4 million.

new direction is ideas
Joey Reiman is reinventing his agency again, this time as Bright House--Bright Ideas for Brighter Companies. Following an August 1994 restructuring (AA, Aug. 1, 1994) in which the CEO of the Joey Reiman Agency eliminated all departments and created a team approach, he now has also dumped the agency's name, goals and Domino's Pizza account estimated at $7 million, including its staff of nine employees. Bright House currently has 11 clients. The new shop, like its predecessor, is owned by London-based Gold Greenlees Trott.

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