J&J shampoo goes OTC

Published on .

Johnson & Johnson's McNeil Consumer Healthcare division, Fort Washington, Pa., today launches Nizoral A-D anti-dandruff shampoo over the counter, backed by a campaign from Ammirati Puris Lintas, New York. The TV and radio campaign, also breaking today, features a voice-over by actor Kelsey Grammer promoting Nizoral's ``freedom from dandruff'' positioning.

Copyright April 1999, Crain Communications Inc.

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