J. Walter Thompson ad A STEAL FROM SAATCHI?

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The J. Walter Thompson ad on the back page of your Sept. 5 issue (l.) is a direct steal from an ad that Charles Saatchi created for Planned Parenthood in the mid-70s.

The "pregnant man" ad, as it was called, did much to promote the Saatchi & Saatchi creative capability and became a legend in its time.

It would seem that JWT is carrying on the legend but under false pretenses.

Bill Mostad

Weston, Conn.

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