J. Walter Thompson picks NetGravity

Published on .

Ad agency J. Walter Thompson USA has selected NetGravity's AdServer to extend its t3 (Thompson total targeting) service to the Web. t3, which is JWT's proprietary approach for integrating communications strategies, will use NetGravity's ad management software to target advertising on the Web.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: