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Age: 53

Born: Bronx, New York

Education: New York city public schools, Hunter College, Harvard University; Ph.D. in social psychology.

First job in the advertising business: AT&T Corp., New York, supervising advertising and social science research.

Career highlights: AT&T Corp., New York, supervisor-advertising and social sciences research 1969-72; visiting professor, Graduate Center, City University of New York, 1972-73; director, Spenser Marketing Services, London, 1973-76; director-marketing services, H.P. Hood, a dairy company, Boston, 1976-92; president, Kennan Research & Consulting, Boston, 1978-82; senior VP-marketing to president, U.S., and vice chairman-marketing, Hill, Holliday, Connors, Cosmopulos, Boston and Irvine, Calif., 1982-92; president and founder, Point A Consulting, Los Angeles, 1993-96.

Personal: longtime partner, looking foward to salmon in Seattle.

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