Jaguar taps DPZ for Brazil launch

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RIO DE JANEIRO--U.K.-based luxury car Jaguar,owned by Ford Motor Co., has awarded its launch businessin Brazil to Sao Paulo-based DPZ. Jaguar is lauching itsX400 marque to compete directly with the BMW 3 series model.The car is priced at $55,000.

Copyright August 2000, Crain Communications Inc.

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