Japanese target California

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Japanese car marketers and allied interests, kicking off their California PR blitz to turn back luxury import tariffs, ran a page ad in Wednesday's Los Angeles Times. The car importers' ad hoc group, the Alliance to Save California Jobs, paid Toyota agency Saatchi & Saatchi DFS/Pacific, Torrance, Calif., to create the ad. "Trade sanctions are a lose-lose proposition for all Californians," said the ad, emphasizing economic ties between the state and Japan. The group is focusing on PR and hasn't decided on future ads.

revises telemarketing rules
The Federal Trade Commission has unveiled a revised set of rules aimed at preventing telemarketing fraud. The first proposed guidelines were broadly denounced by marketers, who said they went too far. The first set of rules, for instance, would have prevented magazines from calling subscribers until subscriptions had run out, would have placed time-limits for online marketing and would have limited a marketer to calling a customer once in three months. The new rules aim more clearly at telemarketing fraud.

Eastman Kodak Co., Rochester, N.Y., rolls out a zany "serious fun" campaign--a shift from the warm and fuzzy--from J. Walter Thompson Co., New York, for its FunSaver Pocket camera, breaking June 5 on spot TV in the top 25 markets. It will be followed by network TV June 26 and cable that runs through August. Ads are also set for magazines, including Parade and People, September through December.

Copyright 1995 Crain Communications Inc.

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