By Published on .

[las vegas] A reporter's-eye view of the Consumer Electronics Show, held in Las Vegas on Jan. 5-8.

Have a happy: OK, it's birthday time and there's always that card thing. But what if the card contained a CD-ROM with film clips and magazine covers from the year the lucky birthday boy or girl was born?

Now what if those film clips or covers also contained ads?

Jasmine Multimedia, Van Nuys, Calif., is hoping its $9.95 CD card that features the clips-and soon, advertising-will take off. Being tested by American Greetings and Osco Drug, the CD has a drawing of Times Square complete with a virtual outdoor board and movie theater.

Inside the theater are newsreels from the year and trailers for major movies from that year. In another site is information on the magazines and songs of the year.

While the first edition has no ads, Jasmine hopes to sell the Times Square board as well as a "let's all go to the lobby" intermission ad to package goods marketers and to have the ad versions out this summer.

Missing in action: You go to the mall or Disneyland and, drat, where oh where did little Scottie or little Melanie go this time?

Gavrity Electronics's new ChildFinder may be the ultimate answer. An electronic direction finder in bright green-and-yellow packaging, it allows a parent to track a child within 1,000 feet.

ChildFinder carries a $195 retail price for a finding unit and a child transmitter, with a second child unit costing $89.

Say cheese: Is the world ready for a TV set that takes snapshots? Polaroid Corp. demonstrated a device at the show that offered some interesting possibilities.

Polaroid said that in test the camera, which would raise the price of a TV about $200, was used surprisingly often by consumers.

Children who played games on their TV sets took pictures to prove their high scores, while others in the family used it to show hair styles they wanted to see duplicated.

No final production plans have been announced, but Polaroid said it is negotiating with Zenith Electronics Corp. and Thomson Consumer Electronics.

Getting smaller: Remember cellular bag phones? Now here comes the cellular pendant phone.

Motorola's StarTac phone is slightly more than 3 ounces and smaller than a cigarette pack when equipped with the smallest of its three possible batteries.

Motorola says the phone is 40% littler than its previous smallest model.

The marketer says the analog phone, which can be worn on a cord, is expected to sell at a big premium initially. And the company is planning a major advertising push.

Print ads supporting the launch broke last week in major papers with TV planned later this year from J. Walter Thompson USA, Chicago.

Most Popular
In this article: