Ask Jeeves poses new advertising opportunities

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In its attempt to "migrate from a question-and-answer company to [something more like] a concierge at a fine hotel," said VP-Ad Sales Jeffrey Mahl, Ask Jeeves June 12 announces new plays for advertisers seeking to target specific customers on its site. Offerings include banners located on answer pages, promotional boxes from advertisers on question pages, text sponsorships, advertisers' placement as suggested online retailers and advertisers' placement as resources for answers to questions.

Copyright June 2000, Crain Communications Inc.

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