Jelly Belly names agency of record

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The Jelly Belly brand of jelly beans, owned by the Herman Geolitz Candy Co., has named Clear Ink, Walnut Creek, Calif., agencyof record for its $5 million account. Other contenders in the reviewincluded Pickett Advertisng, Highway One, and Kirshenbaum Bond & Partners West, all San Francisco. Advertising previously was done in-house.

Copyright January 2001, Crain Communications Inc.

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