Jenny Craig taps Doner

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Jenny Craig Inc., Los Angeles, chose Doner, Southfield, Mich., and Newport Beach, Calif., for its $25 million account. Doner succeeds Suissa Miller, Los Angeles. Other finalists in the review included Campbell Ewald, Los Angeles, and Siltanen Keehn, El Segundo. Doner was chosen for the "strategic understanding they bring to the business," said Jenny Craig VP-Marketing Barbara Barry. Its first work from Doner will break Dec. 26.

Copyright November 2000, Crain Communications Inc.

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