Can the JetBlue Brand Ever Fully Recover?

Postmortem Assessment of a PR Nightmare

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NEW YORK ( -- JetBlue's debacle last week of passenger strandings, flight cancellations and general administrative chaos has led to a prolonged PR nightmare that has shredded the image of what was previously the innovative darling of the travel industry. But can the battered brand ever fully recover from such a storm of consumer anger and negative publicity? Advertising Age travel reporter Rich Thomaselli assesses the airline's short-term damage control efforts and long-term prospects.
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