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John Polumbo to president-chief operating officer, Excite, Redwood City, Calif., from president-CEO, Pacific Bell Mobile Services, San Francisco. He assumes some duties from George Bell, formerly president-CEO, who retains the CEO title.

Norman Shaffer to group media director on Nike, Wieden & Kennedy, Portland, Ore., a new position, from exec VP-director of media services, Jordan McGrath Case & Partners, New York.

Susan Bishop to senior VP, Cramer-Krasselt, Milwaukee, a new position, from VP. Also: Patrick Palmer to VP-director of account planning, Chicago, a new position, from VP-director of account planning, Rubin Postaer & Associates, Santa Monica, Calif.

Larry Grossman to senior VP-sales, Netpulse Communications, San Francisco, from exec VP-sales and marketing, Orbis Broadcasting Group.

Jack Riordan, 44, to VP-sales, Gannett Retail Advertising Group, Chicago, from sales manager, 3M Corp.'s Post-It Note Media.

Jim Plagens to VP-group media director of non-auto accounts and new business, D'Arcy Masius Benton & Bowles, Troy, Mich., from account exec, ESPN.

Harold Stone to VP-promotions manager, Don Coleman Advertising, Southfield, Mich., a new position, from a project manager, Coca-Cola Co.,Roger Burgess to VP-creative director on Chevrolet promotion and product guides, Campbell-Ewald, Warren, Mich. Also named VP: Susan Bernardi and Mary Ledermann, both also account supervisors on Chevrolet cars; Jack Smith, account director on diverfisied accounts; and Beth Konikoff and Gerry Golinske, both account supervisors.

John Schock to VP-management supervisor, SMZ Advertising, Troy, Mich., from regional sales manager and dealer consultant, General Motors Corp.'s OnStar division.

Lara Chait to director of marketing and promotions, Channel One Network, New York, a new position, from manager of marketing and promotions.

Ellen Schned to director of national accounts, Bravo Networks, New York, a new position, from VP-government affairs, Viacom.

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