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How exactly do Venture Marketing Organizations operationalize and implement this new marketing organization approach? Regardless of industry, size or types of opportunities, effective VMOs adhere to four critical guidelines in day to day execution according to McKinsey & Co.:

1. Make opportunity identification "everyone's job" to ensure a continuous stream of good ideas.

2. Combine front-office technology with fast management decision-making to prioritize opportunities and coordinate resources quickly.

3. Use venture marketing teams as the front line for opportunity capture.

4. Hire people into roles, not jobs, to continuously seed resources for ongoing

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